Inspiration & Colors

Colors and inspiration used for Tree Hugger FW22

Packaging

Concepts for packaging. Postcards, an additional hangtag, a seed packet to be included with online orders, collection specific clothing tag.

Prints & Motifs

Illustration by Ulrike Lea Moormann. I created these repeat and localized artworks to be used in the product line.

LOCALIZED EMBROIDERIES ON TWILL

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KNIT TREE MOTIF

KNIT FLOWER MOTIF

KNIT PATCHWORK MOTIF

FLOWER AND TREE MOTIFS ON PIMA COTTON

ALL OVER TREE AND FLOWER EMBROIDERIES ON TERRY

Photography

Lifestyle images used to promote the FW22 collection.