Oeuf FW23 Clothing Line
Role: Product Line Development, Apparel Graphic Design, Photography Direction, Art Direction
Responsibilities:
Assist and collaborate with Creative Director on all aspects of the product line.
Create mood boards for the overall theme of the collection. Explore color combinations and new styles. Create new cads and add existing ones to the seasonal line sheet.
Illustrate graphics and explore motifs within the collections theme. Apply these to cads and begin coloring in the line sheet. Use various graphic elements for all over prints, localized prints, embroideries, trims, and other details. Collaborate with outside illustrators if necessary and provide feedback when needed.
Send factories artwork spec files for knit motifs, embroideries, trims and printed graphics. Collaborate with technical artist on tech packs.
Receive swatches and provide feedback to the factory. Begin building a cohesive collection based on samples and swatches.
Finalize the line sheet and send to production, ensuring all colors, artwork and other details are correct.
