About the Project

Designed for Oeuf NYC’s Fall/Winter 2022 collection, “Tree Hugger,” this line features nature-inspired prints, bold colors, and uplifting text, capturing a sense of free-spirited playfulness. I worked on this collection from concept to production, developing prints, apparel graphics, and overall design direction.

For a deeper look into my product line development process, view the full case study for Oeuf’s FW23 collection.